According to Broadcast & Cable:
For the first time, the amount of time youth (ages 8-18) spent watching "regularly-scheduled TV" dropped--by 25 minutes, from 2004 to 2009--according to a new study from the Kaiser Family Foundation.
But traditional TV remains the major screen for most young people. According to the study, 59% of media time is still devoted to live TV programming, with the rest a mix of time-shifted TV, plus DVDs, online, and mobile....
Traditional TV is still tops the list of media sources viewed at 4 hours and 29 minutes daily, then followed by music/audio with 2 hours 31 minutes; computers, (which of course measures not the content but only the means of distribution) 1 hour 29 minutes; video games, 1 hour 13 minutes; print, 38 minutes, and movies, 25 minute.
Missing seems to be mobile devices which I assume are rather significant.
But the writing is on the wall as to how things are changing - and media executives everywhere should pay attention.
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