Podcasting is having an impact upon traditional media and its ways of financing itself. NPR is not alone. As more people discover the convenience of both the time and location shift that podcasting allows more disruption is certain to take place. The current usage is still early adapter phase.
What happens if Microsoft allows for it to be built into the operating system?
Mark my words, a year from now, most people with a computer will no longer have to have podcasting explained to them, and radio and television as we know it will be forever changed.
I have been experimenting with some podcasts and some vidcasts as I try to learn more about the process and all that is entailed. It is now just a fraction of the audience that I work with via NLNtv.com, but in the future I will not be surprised if it changes all that I do in significant ways.
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